Category: Sustainability

Linkedln Link

In a world advancing toward sustainability, IoT (Internet of Things) technology emerges as a crucial ally for transforming event management and making it more environmentally responsible. Its ability to connect devices and systems in real-time, enabling efficient monitoring and control, perfectly aligns with decarbonization objectives, highlighting its relevance in a sector aiming to minimize its environmental footprint without compromising the quality of experiences.

The concept of IoT in events is not limited to its innovative potential but encompasses a practical approach to optimizing key resources such as energy, water, and waste. Through sensors and smart devices, continuous monitoring of aspects like energy consumption in specific areas, water usage, and occupancy levels in spaces is possible. This allows dynamic adjustments to climate control and lighting. These automatic adjustments not only eliminate waste but also reduce carbon emissions from unnecessary resource use. For instance, an IoT-connected lighting system can detect when a room is empty and automatically switch off the lights, reducing electricity consumption.

IoT bridges innovation and responsibility in event management.

Data analysis is another fundamental benefit of IoT. Devices collect information that can be transformed into valuable insights, enabling organizers to make informed decisions. For example, historical data on consumption patterns during previous events can help predict future needs and plan more efficient strategies. Similarly, integrating this technology into waste management can identify points where waste is most generated and establish proactive measures to encourage recycling or reuse.

An additional advantage is the possibility of combining IoT with other sustainability initiatives, such as green transportation and logistics. Smart applications can coordinate the transport of materials and attendees to reduce CO2 emissions. For example, IoT applications can suggest optimal routes for electric vehicles used in internal venue transportation, minimizing travel time and energy consumption.

The Costa Rica Convention Center (CCCR) leads the way in adopting sustainable technologies with its CarbonClear Events By Heroica methodology. This model integrates IoT tools to monitor energy consumption and other resources in real-time, ensuring each event operates under the highest decarbonization standards. For instance, the CCCR has implemented energy monitoring systems that allow tracking and adjusting electricity use according to event needs, optimizing costs and reducing emissions.

The key to a sustainable event is a network of intelligent solutions.

Beyond the direct benefits of sustainability, IoT implementation also creates a more attractive and conscientious environment for attendees. An event utilizing advanced technology to minimize its environmental impact builds trust and reinforces the organizers’ commitment to responsible practices. For example, communicating to attendees how event resources are being managed in real-time, such as the amount of emissions avoided thanks to IoT, fosters greater awareness and participation in sustainability initiatives.

IoT represents a revolution for the events industry, driving not only better resource management but also contributing to broader goals such as reducing global emissions and achieving the Sustainable Development Goals (SDGs). Technology is not a luxury but a necessity for organizers seeking to lead by example in a world demanding more responsible practices.

With the strategic use of IoT, events can evolve from simple gatherings to exemplary sustainability platforms, demonstrating that technology and environmental care are not only compatible but essential for the industry’s future.

Douglas Granados Mora

IT Manager

Costa Rica Convention Center

Linkedln Link

Selling sustainable events today goes beyond highlighting positive environmental features; it involves crafting a compelling message that emotionally and rationally connects with clients. Attendees and sponsors are seeking experiences aligned with their values and environmental demands. Therefore, the success of selling eco-conscious events lies in the ability of organizers to communicate the benefits of sustainability as a unique added value for businesses and society. In this context, the Costa Rica Convention Center (CCCR), with its CarbonClear Events By Heroica methodology, demonstrates how decarbonized events can become an irresistible offer.

Selling with Purpose

The key to selling sustainable events is positioning sustainability as an essential value, not a secondary option. This begins with creating a powerful narrative that highlights how sustainability not only reduces environmental impact but also enhances attendees’ experience, fosters corporate pride, and opens doors to broader market opportunities. For example, showcasing previous success stories where companies or attendees adopted sustainable practices inspired by events at the CCCR builds trust and creates an emotional connection.

It is also essential to present sustainability as a profitable investment. Data on energy cost reductions, resource optimization, and compliance with environmental regulations should be integrated into client conversations. Providing concrete analyses of how sustainable events increase return on investment and improve brand perception is a powerful tool for influencing purchasing decisions.

Environmental values are the currency of tomorrow’s events

To reinforce this approach, identifying clients most aligned with sustainability is crucial. Segmenting clients and personalizing the message—targeting those with corporate social responsibility policies, certifications in green practices, and eco-conscious consumers—allows sales pitches to be tailored. Using language that resonates with their values and goals significantly improves conversion rates.

Demonstrating impact is also key. Providing specific figures and visual examples of the positive impact of sustainability in past events, such as emissions reductions achieved through CarbonClear, enhances credibility. Instead of a simple data presentation, implementing interactive augmented reality platforms can elevate the experience. These platforms could enable clients to visualize how sustainable decisions for their event, like choosing eco-friendly materials or transportation, directly impact emission reductions and environmental well-being. This immersive approach not only informs but also excites and motivates participants to commit to more responsible practices.

Additionally, using education as a persuasion tool goes beyond offering the event as a service—it positions it as an educational experience that adds value. Promoting activities within the event that teach attendees how to integrate sustainable practices into their daily lives or businesses ensures clients perceive the event as a generator of long-lasting impact.

Social validation, through testimonials and word-of-mouth marketing, is a key driver in purchasing decisions. Sharing success stories from past clients, videos of sustainable events, and positive attendee reviews builds trust and motivates new clients to join the trend.

Sustainability adds value where it matters: to the planet and to people.

The future of sales in the events industry is closely tied to organizers’ ability to integrate and sell sustainability as a fundamental part of the value proposition. By highlighting economic, social, and environmental benefits and building a persuasive and authentic narrative, sustainable events become an irresistible proposition. Through strategies like those employed in CarbonClear Events By Heroica, the Costa Rica Convention Center successfully leads the transition to a greener and more competitive market.

So, why not start today? Every client conversation is an opportunity to go beyond the numbers and present an offer that combines impact, values, and tangible results. Selling sustainable events not only helps us stand out in a competitive market but also positions us as strategic partners for our clients, helping them meet their sustainability goals and strengthen their brand image. By adopting this approach, we not only close deals but also build strong, long-lasting relationships based on a shared purpose.

Laura Vargas

Junior Coordinator

Costa Rica Convention Center

Linkedln Link

In today’s world, where sustainability has shifted from being an option to a necessity, event venues have the opportunity and responsibility to lead by example in sustainable operations management. Operating a venue with a focus on decarbonization and environmental responsibility is far more than an ethical goal; it is a challenge that demands innovation, creativity, and effective synergy with clients, companies, and attendees. However, this commitment goes beyond intentions and requires the implementation of operational strategies that align every detail —from gastronomy to cleaning, security, and customer service— with global sustainability goals.

The transition to sustainable operations involves a profound transformation in all areas. In gastronomy, for instance, the incorporation of zero-carbon menus not only reduces environmental impact but also educates attendees on the importance of consuming local and seasonal ingredients. Additionally, food waste management, often a challenge in large-scale events, can be addressed through innovative practices such as redistributing surplus food or implementing on-site composting stations. These actions not only reduce the venue’s carbon footprint but also foster a cultural shift among attendees, who become active participants in sustainability.

Decarbonization starts with small changes and big commitments

Cleaning, another fundamental pillar, must be approached with solutions that minimize the use of non-renewable resources. This can be achieved through the use of biodegradable products, efficient waste management systems, and comprehensive material recycling. Similarly, security and customer service play a crucial role, as sustainability also encompasses people’s well-being. Providing safe and accessible environments while educating visitors about the measures implemented enhances the event experience and strengthens the venue’s perception of environmental commitment.

The concept of decarbonization would be incomplete without considering aspects such as event setups and attendee transportation. Designing reusable setups made from sustainable materials significantly reduces environmental impact. At the same time, facilitating sustainable transportation options, such as shared bicycles or carpooling systems, contributes to emissions reduction. These strategies are supported by methodologies like CarbonClear Events by Heroica, which integrate all these elements under a holistic approach. This system not only ensures that each event aligns with zero-emission goals but also establishes a replicable standard for other venues.

Empowered guests are key to sustainable events

The main challenge lies in creating an emotional and conscious connection with attendees. To achieve this, it is essential that the measures implemented by the venue are not only visible but also inspiring. Visitors must be engaged and motivated by these initiatives, recognizing that their decisions —such as choosing sustainable menus or reducing plastic use— have a tangible impact. In this way, the venue acts not just as a facilitator but as a catalyst, encouraging organizers and attendees to align their actions with a shared purpose.

The comprehensive management of event venue operations under a sustainable and decarbonized model is not an easy path, but it is a necessary one, full of opportunities. By implementing strategies that range from reducing the carbon footprint to educating and involving attendees, it is possible to ensure that each event contributes to a greener future. This effort, far from being isolated, creates a powerful synergy between the venue and its community, transforming each event into a living example of how sustainability can be integrated into every aspect of our lives. Thus, venues not only meet current demands but also position themselves as leaders of a global movement toward a more sustainable planet.

Maria Victoria Piñeres Bustillo, CMP

Operations Manager

Costa Rica Convention Center

Linkedln Link

Costa Rica has emerged as one of the world’s most prominent leaders in sustainability and environmental conservation. This small Central American country has successfully projected an image consistent with its rich biodiversity, commitment to renewable energy, and environmental protection policies. With over half of its territory covered by forests and 99% of its electricity generated from renewable sources, the country demonstrates that economic development can be harmonized with environmental preservation. This balance, far from being coincidental, is the result of decades of focused efforts in conservation policies, environmental education, and the promotion of an economic model that places nature at the center of its decisions.

Costa Rica has not only built a strong international reputation but has also made sustainability a fundamental pillar of its national identity. This approach has positioned the country as a preferred destination for conscious travelers, as well as for companies and institutions seeking spaces and services aligned with sustainability values. Moreover, Costa Rica’s commitment to global initiatives like the Sustainable Development Goals (SDGs) reinforces its leadership on the international agenda.

In this context, the Costa Rica Convention Center (CCCR) plays a fundamental role in representing the principles of sustainability that define the nation. This center, inaugurated as the first of its kind in the country, functions not only as a venue for events but also as an emblem of Costa Rica’s ecological and decarbonized vision.

The CCCR sets the standard that sustainability is achievable everywhere.

Purposeful Design and Operation From its architectural design, the CCCR was conceived with a sustainability-focused approach. Its infrastructure includes energy-efficient systems, such as LED lighting and solar panels, which contribute to reducing energy consumption. It also incorporates efficient water management practices, including rainwater harvesting systems and water-saving technologies in its facilities.

Sustainable Policies and Practices The CCCR’s commitment to sustainability extends beyond its infrastructure. Its operational policies and daily practices reflect a dedication to responsible environmental management. Since its inception, the CCCR has integrated diverse initiatives that make it an exemplary model, including:

1. Carbon-Neutral Events: Operating events aligned with decarbonization principles helps mitigate and offset the ecological footprint, reducing the environmental impact of each activity.
2. Comprehensive Waste Management: Implementing a waste management system prioritizing recycling, composting, and waste reduction is key to minimizing its impact.
3. Sustainable Gastronomy: By prioritizing local products and sustainable options in its culinary offerings, the CCCR promotes practices that benefit both the environment and the local economy.
4. Environmental Education and Awareness: The CCCR fosters sustainable practices among its employees, clients, and attendees, raising awareness about the importance of protecting the environment.

The CCCR not only positions Costa Rica as a global model for green infrastructure development but also demonstrates that the meetings industry can make valuable contributions to sustainability. By operating under carbon neutrality principles, the center positions Costa Rica as a benchmark for adopting sustainable models in key economic sectors. This approach integrates sustainability as a value-added component in the growing meetings tourism sector, a segment that increasingly values responsible practices and seeks destinations aligned with these principles.

Moreover, the CCCR plays a crucial role in promoting strategic alliances between local and international organizations. These collaborations allow scaling sustainable initiatives beyond its facilities, fostering a positive impact at both national and global levels.

For these reasons, events hosted at the CCCR serve as a reference for other countries and sectors. This space demonstrates that small- and large-scale activities can be carried out without compromising environmental integrity. Additionally, it succeeds in integrating sustainability into all phases of event organization, from planning to execution and post-event processes.

CCCR’s carbon neutrality lights the path for the global industry.

This alignment with Costa Rica’s green vision reinforces its nation brand and establishes a model for those seeking a transition toward a more sustainable future. The CCCR not only hosts events but also inspires the global industry to rethink its practices and adopt standards that combine efficiency, innovation, and respect for the planet.

The Costa Rica Convention Center embodies the values that have positioned the country as a leader in sustainability. By integrating innovation, environmental commitment, and a long-term vision, the CCCR not only drives economic development but also reinforces Costa Rica’s identity as a nation leading by example in the fight against climate change.

In a world increasingly aware of the need to protect the environment, the CCCR stands as a beacon of hope, proving that it is possible to build a future where sustainability is not an option but a standard. Through initiatives like the CCCR, Costa Rica continues to pave the way for development that harmonizes with nature and places the planet at the core of its decisions.

Daniela Gutiérrez Coto

Junior Account Coordinator

Costa Rica Convention Center

Linkedln Link

Sustainability in design goes beyond choosing eco-friendly materials or reducing waste in the final stages of a project; it’s a process that begins much earlier, at the very moment an idea takes shape. From the conceptualization stage, designers have the power to profoundly influence the environmental impact of a product or service, making decisions that not only benefit the business but also the planet. This capacity to influence is a profound responsibility, as design can mark the difference between a solution that drives positive change and one that simply meets immediate demands without considering tomorrow.

When we talk about designing for durability, we’re referring to one of the most effective ways to reduce environmental impact: extending a product’s lifespan. By creating an object that is sturdy and practical, we reduce the need for frequent replacements, thus lowering the demand for new resources. This mindset not only cuts down on landfill waste but also contributes to a more circular economy, in which objects have an extended life and, therefore, a lower environmental cost. Durability benefits not only the environment but also strengthens the bond between brand and user, who knows they’re purchasing something built to last.

On the other hand, thinking about reuse from the design phase allows products and their components to have a second life, an essential idea for reducing waste generation. Imagine packaging that, instead of being discarded, could be transformed into a useful container for the home. This approach not only minimizes waste but also adds value for the consumer. Reuse in design does not stop at reducing environmental impact; it fosters a culture of innovation and awareness among users, who see in the product an opportunity to be more environmentally responsible.

Designing for durability is minimizing waste

Material selection is another cornerstone of sustainability. Designers who choose recycled or recyclable materials are not only preventing waste but also reducing the use of virgin natural resources, which are becoming increasingly scarce. Additionally, by opting for materials that require less water and energy in their production, designers minimize each object’s carbon footprint. Likewise, avoiding harmful materials like certain plastics that produce high levels of pollution in their manufacture and disposal is a crucial decision. Choosing biodegradable or natural alternatives, such as recycled cardboard or bamboo, greatly reduces environmental harm and represents an ethical and responsible commitment.

Sustainability in design isn’t limited to physical materials. In the digital age, energy consumption is a significant factor, and designers can help by reducing file sizes, optimizing images and graphics, and avoiding cloud duplication. Though these details may seem insignificant at first glance, their impact can be noticeable at scale. This kind of efficiency contributes to more sustainable digital design, a crucial aspect in a digitalized world that often underestimates its environmental impact.

Additionally, planning design and production with a minimalist approach helps reduce the number of components and materials needed. A compact, efficient package that fulfills its purpose using fewer resources benefits both the environment and the company by reducing costs and production complexity. Resource optimization in design is not only a matter of sustainability but also of economic efficiency.

It is also essential to consider a product’s end-of-life from the outset. Incorporating circular economy principles allows products to have a second life or be easily recycled at the end of their lifecycle. This includes creating products whose parts can be separated easily for recycling or using materials that can be safely composted. Additionally, creating objects with structures that allow disassembly reduces unnecessary waste and facilitates recycling. Instead of permanent adhesives, mechanical closures or solutions that allow pieces to be separated at the end of the product’s life make its lifecycle more environmentally friendly.

Designers have the power to build a better world

For these sustainable design efforts to be effective, consumers need to understand their value. More and more people are looking for products that not only meet their needs but also reflect environmental awareness. Including information about material origins, recycling instructions, or reuse recommendations helps users understand and appreciate the product’s sustainable effort. When a consumer encounters packaging that informs them of these details, it not only builds their trust in the brand but also makes them feel part of a greater cause, contributing to more conscious and responsible consumption.

Finally, many products now include green seals or sustainable certification labels, indicating sustainable practices. Explaining these elements and their relevance in the packaging or instructions helps customers make informed decisions, promoting a consumer culture that values each product’s environmental impact. An informed customer is a committed customer, and their loyalty to the brand increases when they feel they are part of a positive environmental initiative.

Sustainable design is, therefore, much more than a passing trend. It is a deep responsibility that has a lasting impact on the environment, the economy, and society. By making strategic decisions from the beginning, designers have the opportunity to lead a positive shift toward a more sustainable future. In a world where the environmental impact of human activities is increasingly evident, design plays a fundamental role in guiding companies toward responsible and sustainable practices. Ultimately, sustainability in design is not just a matter of materials or processes but of mindset and commitment toward a legacy that endures and guides future generations.

Josseline E.C

Designer

Linkedln Link

Today, decarbonization has become an essential goal for various industries, especially in event organization. Events, from conferences to exhibitions, have a significant environmental impact due to the substantial greenhouse gas (GHG) emissions associated with energy consumption, attendee and supplier transportation, and waste generation. Adopting zero-carbon strategies not only contributes to reducing these emissions but also responds to the growing demand from attendees and clients who seek sustainable and socially responsible events. This article aims to provide a practical guide for event organizers who wish to plan zero-carbon events, using the pioneering CarbonClear Events By Heroica methodology implemented at the CCCR as a reference.

Decarbonization in event organization involves a comprehensive effort to reduce and, as much as possible, eliminate carbon emissions generated in all phases of the event. This process includes strategies for mitigating and offsetting emissions, ensuring a balance that allows human activities, in this case, events, to be carried out without adding carbon emissions to the environment. The CarbonClear Events By Heroica methodology, specifically developed for the Costa Rica Convention Center, seeks to ensure that events operated within its framework can achieve carbon neutrality, promoting a culture of sustainability that influences all stakeholders: organizers, attendees, suppliers, and local communities.

Sustainable innovation turns planning into an act of environmental awareness.

Planning Strategies to Achieve a Zero-Carbon Event

1. Venue Selection and Infrastructure Efficiency The first step towards a zero-carbon event is to choose a venue with infrastructure designed for sustainability. This includes facilities that use renewable energy, such as solar panels, and energy-efficient lighting and ventilation systems. For example, the CCCR is a pioneer in incorporating low-impact environmental technologies, such as LED lighting and smart energy control systems that optimize electricity consumption and reduce the event’s carbon footprint.

2. Sustainable Transportation and Mobility Transportation represents one of the largest contributors to an event’s emissions. To minimize impact in this area, measures such as promoting collective transportation, providing bike routes, and encouraging electric vehicle use among attendees and suppliers should be implemented. The CarbonClear Events methodology considers it crucial for organizers to incentivize sustainable mobility by offering shared transport options or partnering with public transportation and electric vehicle services.

3. Waste Management and Recycling Reducing, reusing, and recycling are fundamental pillars for minimizing waste impact at an event. Organizers should establish separate waste collection points, ensure material recycling, and prioritize the use of biodegradable or reusable materials. CarbonClear Events By Heroica includes composting and recycling programs to ensure proper disposal of waste generated at each event. Additionally, it is essential to conduct awareness campaigns for attendees, motivating them to help reduce waste and properly separate it.

4. Renewable Energy and Energy Efficiency Events should focus on maximizing renewable energy use and minimizing energy consumption through the implementation of efficient technologies. The adoption of solar or wind energy, when possible, and the use of LED lighting in exhibition areas are essential steps. At the CCCR, the CarbonClear Events methodology has integrated renewable energy use, such as installing solar panels, which generate a significant portion of the energy used in events. This measure helps reduce electricity consumption from non-renewable sources, a key aspect of event decarbonization.

5. Reducing Printed Materials and Digitization Zero-carbon event planning should include a policy to reduce printed materials. Opting for digital platforms, such as apps for event management and digital programs, significantly reduces paper consumption and other resources. CarbonClear Events By Heroica promotes the use of digital media and electronic devices, which, in addition to being an eco-friendly option, facilitate accessibility and offer a more interactive experience for attendees.

6. Selection of Sustainable Suppliers The commitment of suppliers to sustainability is crucial to achieving a zero-carbon event. It is important to select suppliers who have sustainability certifications and are aligned with decarbonization goals. This selection ensures that the products and services contracted, from catering to stage setups, meet high environmental standards. CarbonClear Events works with certified local suppliers who meet low environmental impact criteria, strengthening the local economy and minimizing emissions associated with product transportation.

7. Environmental Communication and Awareness The decarbonization of an event also depends on the awareness and active participation of attendees and collaborators. It is essential to communicate sustainability efforts through campaigns before and during the event, encouraging participants to help reduce their own carbon footprint. At the CCCR, under CarbonClear Events, communication strategies include educational signage, social media campaigns, and training programs for staff, ensuring that all participants understand and contribute to the event’s sustainability goals.

A green event inspires, informs, and leaves a lasting positive impact.

Implementation and Monitoring of Results

For an event to truly be zero-carbon, it is necessary to monitor and evaluate the measures implemented. This involves keeping records of consumption and carbon emission data, analyzing their impact, and making adjustments as needed. CarbonClear Events By Heroica establishes an Integrated Measurement System (SIM) that allows for thorough tracking of energy consumption, transportation, waste, and other key indicators. This tool is essential for evaluating the success of the strategies implemented and facilitates identifying areas for improvement for future events.

Decarbonization in the event industry is an essential commitment in a context where sustainability is no longer just an option but an urgent necessity. Adopting zero-carbon strategies allows event organizers not only to mitigate environmental impact but also to position themselves as leaders in a sector increasingly aware of its responsibility to the planet. The CarbonClear Events By Heroica methodology represents an exemplary model of how a convention center can operate 100% of its events under sustainability principles, achieving carbon neutrality and offering a memorable and eco-responsible experience to its clients. For event organizers, this guide offers clear and practical guidance, emphasizing that, through careful planning and a commitment to sustainability, it is possible to hold successful events that leave a positive, lasting mark on the environment and the community.

Andrea Muñoz

Planning Coordinator

Costa Rica Convention Center

Linkedln Link

Today’s world demands more than inspiring speeches about sustainability; it calls for coherent actions that reflect a genuine commitment to the environment and society.

In a context where corporate reputation is built on authenticity, decisions about where to hold events are not merely logistical matters—they are declarations of values.

Choosing a venue for meetings, conferences, or celebrations that fails to align with sustainable principles exposes brands to what has been called “green dissonance”—the contradiction between what a brand communicates and what it truly does.

A non-sustainable venue reveals the truth behind a brand that merely wears a green mask.

The lessons from the ICCA World Congress 2024 in Abu Dhabi provide a clear perspective on why coherent sustainability decisions are fundamental to the meetings industry. The event demonstrated how brands and associations can align their actions with their principles, avoiding contradictions that erode their credibility and seizing opportunities to lead through consistency.

What may appear to be an internal decision or a financial saving measure can, in fact, become a significant exposure risk by associating a brand with an unsustainable venue.

Sustainability as a Strategic Axis According to ICCA 2024

The ICCA World Congress 2024 highlighted eight key sustainability trends, revealing that sustainability is no longer optional but a core strategic element in the industry. The first trend emphasized is the shift from sustainability as a decorative feature to an essential part of a company’s value proposition. It is no longer enough to implement basic environmental management practices; every action and choice must reflect a genuine, consistent, and long-term commitment. As highlighted during the event, clients now seek more than just services—they want partnerships with venues and suppliers that share their vision of social and environmental responsibility. Coherence is demonstrated not in a brand’s discourse but in the venue choices it makes.

Another major trend identified at ICCA was the reduction of carbon footprints as a cornerstone of sustainable operations. This involves not only minimizing direct environmental impacts but also measuring and transparently communicating results. The adoption of renewable energy sources, the promotion of responsible travel, and proper waste management are no longer optional but essential criteria for venues aiming to attract sustainability-minded companies. Choosing a non-sustainable venue is like packaging a green message in single-use plastic.

For a sustainable company, choosing the right venue is not a cost but an investment in credibility.

From Symbolic to Strategic: Consistent Brands and Events

One of the most significant critiques raised at ICCA was the need to transition from ad hoc sustainable actions to comprehensive strategies. Companies that adopt symbolic or isolated measures risk being perceived as inconsistent, especially if these actions are not reflected in critical decisions, such as where they hold their events. In this context, transparency becomes crucial: clients and attendees are not fooled by empty rhetoric; they value verifiable and consistent sustainable practices throughout the value chain.

Costa Rica and its Convention Center (CCCR) stood out at the congress with its “Sustainability Zone,” demonstrating how a venue can become a strategic partner for brands seeking consistency. The CCCR, through its CarbonClear Events By Heroica methodology, ensures that every event held on its premises is firmly oriented toward decarbonization. This involves not only compliance with environmental certifications and efficient waste management systems but also the delivery of verifiable annual sustainability reports. These reports detail the environmental impact of 100% of the events, including carbon footprint measurements and corrective actions implemented, enabling organizers to communicate their environmental achievements transparently. CarbonClear Events transforms each event into a verifiable commitment to sustainability and corporate coherence. This approach appeals to sustainability-minded clients, who not only seek to minimize their environmental impact but also use their events’ achievements as part of their brand narrative. As one congress attendee noted, “A brand’s sustainability lies not in its words but in its choices.”

The Danger of Inconsistency: Brands Exposed

Holding events in venues without a clear sustainability policy can have serious reputational consequences for a brand.

What may seem like an internal or cost-saving decision can become a significant risk of public exposure.

A venue lacking proper waste control or carbon footprint measurements reflects a lack of commitment that is hard to miss for attentive collaborators and clients.

An unsustainable venue shouts louder than an empty sustainability speech.

The genuine interest of brands in demonstrating consistency is not a passing trend. In fact, ICCA 2024 reported that 45% of attendees identified the sustainability hub as the most relevant part of the congress, surpassing even key areas such as technology and innovation. This demonstrates that consumers and business partners no longer tolerate contradictions between what a company preaches and what it actually does. Brands that continue to choose unsustainable venues ultimately risk their credibility.

Selecting a venue for events that does not measure its environmental impact is a luxury brands can no longer afford.

The decisions brands make about where to hold their events speak as loudly as their advertising campaigns or sustainability reports. The meetings industry provides a powerful platform to demonstrate commitment to environmental and social responsibility, but only if choices align with the promoted values. As discussed at the ICCA World Congress 2024, sustainability has evolved from an optional practice to the core of a brand’s value proposition.

A Unique Opportunity: Leading Through Consistent Actions

Companies now have a unique opportunity: to prove their sustainability not just through words but also through concrete actions, such as selecting consistent venues.

Truly sustainable brands do not contradict themselves when choosing where to meet.

In this new era, sustainability is a standard that defines corporate credibility, and consistency in every decision is the key to maintaining it.

Source:

Snapsight. (2024). Intelligence: Trends from ICCA World Congress 2024. Retrieved from https://www.snapsight.com/live-channel/l/e2108597-9aa5-4d2c-a489-3db8a8186575/attendee/intelligence

Álvaro Rojas

General Manager

Costa Rica Convention Center

Linkedln Link

In a world where sustainability is key, the events industry is experiencing a significant shift. What was once an added value has now become a priority. For many associations and corporations, opting for sustainable events is a strategic decision, as they seek not only to reduce their environmental impact but also to project an image aligned with the United Nations Sustainable Development Goals (SDGs). As someone responsible for attracting international clients, I understand that the commitment to sustainability is a decisive factor in attracting these leads. The key lies in integrating sustainability and decarbonization into a convention center’s strategy and generating value for both clients and the venue.

Large-scale events generate considerable environmental impact, from energy consumption to the carbon footprint derived from transportation. However, this challenge presents an opportunity. Methodologies like CarbonClear Events by Heroica enable convention centers not only to mitigate that impact but also to position themselves as leaders in event decarbonization. This approach directly affects how clients perceive the value of holding their events in a venue committed to sustainability; currently, companies and associations seek more than just modern facilities—they are interested in collaborating with convention centers that share their values.

Leading with sustainability strengthens long-term success.

Attracting Leads with a Sustainable Approach as a Positioning Strategy

Sustainability has become an absolute priority for organizations operating internationally. According to upcoming data to be published by PCMA (Professional Convention Management Association) in its Annual Meetings Industry Survey, three out of five event organizers are including sustainability requirements in their RFPs, as well as other efforts to verify the carbon footprint of their events. Similarly, ICCA (International Congress and Convention Association) has noted that sustainability is not just a trend but an expectation from clients, as 83% of respondents in the “Association Meeting Needs – ICCA 2023 Association Survey” stated they seek suppliers that implement sustainable practices.

As a convention center, it is crucial to understand that attracting leads focused on sustainability is not just a passing trend but a structural change in how clients make decisions. Both associations and international corporations value venues that implement decarbonization practices, efficient waste management, and the use of renewable energy, which also help them project their own environmental responsibility.

This approach not only attracts new clients but also positions the convention center as a leader in the industry, capable of providing sustainable solutions aligned with the current challenges of climate change. Attracting leads from this perspective is not merely about selling a space but about offering added value that aligns with the strategic objectives of clients, enhancing their reputation and facilitating the achievement of their sustainability goals.

Carbon footprints are legacies we can choose to rewrite.

Sustainability and decarbonization are more than just differentiators; they are the result of a necessity in the current market. Convention centers that adopt a comprehensive decarbonization approach not only respond to present demands but also position themselves to lead in the future. The implementation of these strategies strengthens long-term business relationships, contributing to the success of both parties.

Adrian Quesada Malavasi

Account Coordinator

Costa Rica Convention Center

Linkedln Link

The success of an event doesn’t end when the lights go out and the doors close. One of the most crucial moments to ensure the quality, relevance, and effectiveness of an event is what happens afterward: collecting and analyzing post-event feedback. This process goes beyond internal impressions or attendance numbers, offering a clear and objective perspective from the attendees’ point of view. Feedback is a strategic tool that allows organizers to identify successes, correct mistakes, and uncover opportunities for improvement and innovation. In an environment where participant experience is key, feedback becomes a competitive advantage that ensures the relevance and sustainability of events in the long term.

Feedback is one of the most accurate ways to assess whether the proposed objectives were met. It’s not just about numbers or counting attendees, but about understanding the quality of the experience. Comments on participant satisfaction, the relevance of content, interaction with speakers, and the overall organization provide a comprehensive evaluation of the impact generated. This information allows for a comparison between the results obtained and the initial expectations, fine-tuning metrics for future editions and gaining a deeper understanding of the event’s performance.

It’s not the number of attendees, but the quality of their experience that defines the impact.

Every event offers a unique opportunity to learn and evolve. Feedback acts as a compass to identify areas for improvement, revealing aspects that may not have met expectations. For example, it may highlight insufficient signage, tight schedules between activities, or dynamics that didn’t achieve the desired impact. Incorporating these lessons ensures that future events are more seamless, efficient, and successful, fostering a constant cycle of continuous improvement.

Asking for attendee feedback not only contributes to internal improvement but also strengthens the connection with participants. By requesting their feedback, organizers convey the message that their opinions are valued and their experience matters. This approach promotes loyalty and increases the likelihood that participants will attend future editions, especially if they notice that their suggestions have been taken into account and implemented. Feedback thus becomes a bridge that strengthens relationships and fosters greater participation, building lasting connections.

Additionally, attendees, collaborators, and suppliers often provide fresh perspectives and creative ideas that can open new possibilities. Through their feedback, organizers can discover innovative approaches that hadn’t been considered before, such as the incorporation of new technologies, more interactive activities, or logistical improvements. These ideas help renew the event experience, surprise attendees, and stand out in an increasingly competitive market, adding value to every new edition.

In corporate or large-scale events, measuring return on investment (ROI) is essential. Attendee feedback helps assess whether the resources invested—such as time, money, and staff—achieved the desired results in terms of satisfaction, brand positioning, or lead generation. The metrics obtained through feedback provide concrete data to justify future investments and demonstrate the event’s value to sponsors and stakeholders, consolidating the organizers’ credibility.

Satisfaction is the visible outcome; feedback is the invisible key to success.

In summary, post-event feedback is much more than a formality; it is a strategic tool that provides critical information on the effectiveness and impact of events. By collecting and analyzing attendee opinions, organizers can refine every aspect of the experience, strengthening both planning and execution. This process fosters a culture of continuous improvement and reinforces relationships with participants, increasing satisfaction and loyalty.

Moreover, feedback opens the door to innovation, enabling organizers to stay ahead and adapt to audience expectations. In a changing and competitive environment, the ability to listen and respond to audience needs is key to ensuring long-term success. Every suggestion taken into account not only improves the quality of the event but also projects a professional and committed image, ensuring that each new edition surpasses the previous one and remains relevant over time.

Diana Ugalde

Event Coordinator

Costa Rica Convention Center

Linkedln Link

In a world facing increasingly complex environmental challenges, technology and engineering play a key role in sustainability. In the events industry, where the ecological impact can be significant, the Costa Rica Convention Center (CCCR) has established itself as a leader in adopting sustainable practices that drive efficiency, decarbonization, and environmental respect. Thanks to the implementation of innovative projects and a strong commitment to the CarbonClear Events by Heroica methodology, the CCCR is demonstrating how it is possible to transform the sector toward a greener and more sustainable future.

Engineering and technology are fundamental to this transformation, as they allow the integration of solutions that optimize the center’s operations while simultaneously minimizing the carbon footprint of each event. Through the use of renewable energy, sustainable mobility, and efficient resource management, the CCCR is setting new sustainability standards within the convention industry.

Sustainability is the perfect balance between development and respect for nature.

One of the most notable projects in terms of sustainable engineering is the improvement of the surface of Parking Lot 4, using Bera Gravel Fix, an innovative material that ensures a more resistant and durable infrastructure while actively contributing to carbon footprint reduction. This technology reduces greenhouse gas emissions during construction and also promotes soil permeability, fostering more sustainable water management, a vital resource in the region.

The CCCR’s commitment to clean energy is also evident in the installation of a solar panel system with a capacity of 38.5 kWp, which generates part of the energy used on-site, reducing carbon dioxide emissions—one of the main contributors to climate change. This project, aligned with the country’s decarbonization goals and the CarbonClear methodology, strengthens the CCCR’s role as a leader in promoting renewable energy within the events and convention industry.

In terms of waste management, the CCCR is expanding its collection center, a project designed to improve infrastructure and maximize recycling and material reuse. The acquisition of advanced equipment, such as compactors and glass shredders, represents a significant advancement in recycling efficiency. This focus on advanced waste management is a core element of the CarbonClear methodology, as it reduces the environmental footprint of each event and promotes a circular economy within the venue.

Similarly, in line with the country’s sustainable mobility policies, the CCCR has introduced an electric transport cart to operate within its facilities. This measure eliminates the need for fossil fuels and reinforces the center’s commitment to reducing pollutant emissions. Electric mobility is a key component for sustainable events, as it significantly reduces the environmental impact of transportation, one of the most challenging sectors in terms of decarbonization.

Green engineering transforms every human action into an opportunity to regenerate the planet.

Engineering applied to responsible water management has also been a priority for the CCCR, which has implemented a flow measurement system to monitor and optimize water use. This project contributes not only to reducing water waste but also ensures the efficient management of this scarce resource, aligning with the CarbonClear methodology strategies that seek to reduce environmental impact at every operational stage.

The ability to integrate sustainable engineering and technological solutions is essential for the future of the events and convention industry. The CCCR, with its strategic approach and adoption of the CarbonClear Events by Heroicamethodology, is proving that it is possible to operate a world-class convention center while protecting the environment. The projects mentioned are concrete examples of how engineering and technology can converge to create a positive impact both in operations and the surrounding environment, consolidating the CCCR as a leader in sustainability.

Christopher Calderón

Project Manager

Costa Rica Convention Center