Category: Sustainability

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Sustainability has become a central pillar in the meetings industry, driving a profound transformation in the way events are planned and executed. In this context, financial innovation plays a key role in implementing strategies that enable the achievement of carbon neutrality without compromising profitability. As the demand for sustainable events grows at an accelerated pace, convention centers and event organizers face the challenge of developing financial models that make the transition to decarbonized practices viable. Efficient resource management, the adoption of ESG (Environmental, Social, and Governance) criteria, and access to financial and fiscal incentives emerge as essential tools in this process.

Financial innovation paves the way for sustainability without compromising profitability.

One of the main challenges in achieving carbon-neutral events is the initial cost associated with implementing sustainable technologies, such as the use of renewable energy, reducing resource consumption, and offsetting emissions. However, financial innovation allows for the development of strategies that transform these costs into long-term investments with tangible returns. A key approach is budget optimization through operational efficiency, where waste reduction and responsible resource use not only lower the carbon footprint but also generate significant savings. Additionally, the incorporation of green financing models, such as sustainable bonds and preferential-rate credit lines for decarbonization projects, opens new opportunities for convention centers seeking to align with global sustainability goals.

In this regard, the Costa Rica Convention Center (CCCR) has developed a comprehensive methodology to ensure that 100% of its events maintain a strong focus on decarbonization. Through CarbonClear Events By Heroica, strategies are implemented that combine precise carbon footprint measurement with financial mechanisms that facilitate the transition to more sustainable events. This model demonstrates that sustainability is not only an environmental responsibility but also an opportunity to optimize costs and strengthen competitiveness in the events market. The implementation of strategies such as purchasing certified clean energy, efficient waste management, and investment in eco-efficient infrastructure significantly reduces environmental impact without affecting profitability.

Financing sustainability today ensures the viability of events tomorrow.

Moreover, government policies and fiscal incentives play a crucial role in the financial viability of sustainable events. Countries with advanced environmental regulations offer benefits such as tax exemptions, subsidies, and certifications that facilitate the adoption of decarbonization practices. In this context, collaboration between the public and private sectors is fundamental in designing financial mechanisms that encourage investment in sustainability within the meetings industry.

The future of carbon-neutral events will depend on the ability of stakeholders to integrate innovative financial strategies that overcome the economic barriers associated with the transition to sustainability. The combination of operational efficiency, access to green financing, and data-driven management models not only minimizes environmental impact but also generates long-term value. The CCCR’s experience with CarbonClear Events By Heroica demonstrates that achieving a balance between sustainability and profitability is possible, setting a replicable model for the rest of the meetings industry.

Decarbonization is the best business when managed with vision and strategy.

In conclusion, financial innovation is emerging as an essential pillar in the consolidation of carbon-neutral events within the meetings industry. As sustainability continues to gain prominence, it is crucial to adopt strategic approaches that enable the efficient and profitable financing of this transition. The combination of incentives, operational efficiency, and clean technologies will not only make events more sustainable but also ensure their economic viability in a market increasingly demanding environmental responsibility.

Rebeca Medina

Senior Accounting Analyst

Costa Rica Convention Center

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Streaming has revolutionized the meetings industry by allowing events, conferences, and conventions to be accessible from anywhere in the world without physical travel. This technology has significantly reduced the carbon footprint associated with business travel, as it eliminates the need for airplanes, vehicles, and other fossil fuel-dependent transportation. In a world where sustainability and decarbonization are key priorities, streaming represents a fundamental tool for reducing the environmental impact of the events industry. However, while streaming eliminates certain sources of emissions, its use also entails considerable energy demand, originating from servers, data centers, and users’ devices. Therefore, adopting strategies that optimize sustainability and minimize environmental impact is crucial.

The main environmental challenge of streaming lies in the high energy consumption of data centers that process and transmit large volumes of information. These infrastructures require massive amounts of electricity both to operate and to maintain adequate temperatures through cooling systems. Additionally, the widespread use of electronic devices such as computers, tablets, and smartphones during streaming sessions implies additional energy demand. While reducing attendee transportation to in-person events represents significant progress in decarbonization, it is essential to ensure that the energy used for data transmission comes from renewable sources and that the devices used are energy-efficient.

Renewable energy fuels sustainable streaming; mindful practices amplify its impact.

To make streaming in conventions more sustainable, it is advisable to adopt strategies such as using low-energy devices, for example, laptops instead of high-power desktop computers. Another key action is encouraging attendees to turn off their cameras when not necessary, as real-time video transmission increases data usage and, consequently, electricity consumption in servers and networks. Moreover, storing and transmitting content on platforms that use efficient compression technologies and energy-efficient certified servers helps reduce environmental impact. In this regard, some technology companies have taken the initiative to optimize energy use in their streaming and video conferencing platforms.

Companies like Zoom and Microsoft Teams have optimized their data consumption and promoted the efficient use of virtual meetings by implementing algorithms that reduce bandwidth without affecting communication quality. Meanwhile, Google Meet and YouTube have made strides in sustainability by using servers powered by renewable energy, ensuring that video storage and transmission are more environmentally responsible. These strategies not only minimize the environmental impact of streaming but also serve as a model for other platforms to adopt more sustainable approaches in data management and technological infrastructure.

Beyond technology, meeting culture also plays a crucial role in reducing the environmental impact of streaming. Establishing rules for shorter and more efficient meetings helps decrease the usage time of video conferencing platforms, reducing energy consumption from servers and devices. Promoting asynchronous communication, such as using messages and emails instead of unnecessary video calls, can also significantly lower the demand for technological resources. Likewise, scheduling meetings during hours of lower energy demand on servers can help optimize energy consumption and avoid unnecessary electricity peaks in data centers. Combining these practices with the adoption of more sustainable technologies can generate a positive impact on reducing the carbon footprint of the meetings and conventions sector.

Decarbonization is not just about reducing emissions but also about optimizing digital energy use.

The Costa Rica Convention Center (CCCR) has adopted a strong sustainability approach through the CarbonClear Events By Heroica methodology, ensuring that 100% of its events maintain a strong commitment to decarbonization. Within this framework, using streaming as an alternative to in-person events aligns with emission reduction goals, provided that measures are implemented to mitigate the associated energy impact. Initiatives such as integrating renewable energy sources into the center’s infrastructure and promoting good digital practices among organizers and attendees can make a significant difference in the environmental footprint of streaming.

Streaming will continue to be a key tool for the meetings industry, enabling greater accessibility and reducing the need for physical travel. However, to ensure that its environmental impact is genuinely positive, it is essential to adopt technologies and strategies that optimize energy efficiency. From choosing more sustainable platforms to raising awareness about responsible use of devices and networks, every action contributes to building a greener events model. As the industry moves toward decarbonization, the combination of technological innovation and sustainability will be the key to a more environmentally responsible future.

Marlon Rodríguez

Systems Assistant

Costa Rica Convention Center

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Sustainability has become a fundamental pillar for the meetings industry, especially for convention centers aiming to minimize their environmental impact without compromising their economic viability. Implementing financial strategies that promote decarbonization not only contributes to climate change mitigation but also represents an opportunity to optimize operating costs, attract new markets, and strengthen corporate reputation. Adopting measures such as energy efficiency, investment in renewable energy, obtaining sustainability certifications, and smart waste management allows convention centers to achieve a balance between profitability and environmental responsibility, aligning with international standards and responding to the growing demand for sustainable events.

One of the key pillars for profitable decarbonization is energy efficiency, which reduces resource consumption through advanced technologies. Investing in LED lighting systems, high-efficiency heating, ventilation, and air conditioning (HVAC) systems, and improving thermal insulation in facilities not only reduces the carbon footprint but also significantly lowers long-term operating costs. Implementing these improvements should not be seen merely as an expense but as a strategic investment that generates returns through sustained energy savings. Within the framework of the CarbonClear Events By Heroica methodology, the Costa Rica Convention Center has incorporated energy efficiency practices as an integral part of its commitment to decarbonization, optimizing energy consumption for each event through automation and real-time monitoring.

Turning waste into resources is the key to a sustainable business model.

The transition to renewable energy sources, such as the installation of solar panels or large-scale energy storage systems, represents another effective financial strategy to reduce dependence on conventional energy sources. These systems not only provide a clean and sustainable energy source but also allow for additional income generation by selling surplus energy to the power grid. This approach not only contributes to environmental sustainability but also improves the financial stability of the center, protecting it from price fluctuations in the energy market. Combining renewable energy with efficiency strategies strengthens energy self-sufficiency and promotes a resilient long-term business model.

In addition to investments in sustainable infrastructure, obtaining environmental certifications such as LEED (Leadership in Energy and Environmental Design) or BREEAM (Building Research Establishment Environmental Assessment Method) can generate significant financial benefits. These certifications not only validate the convention center’s environmental commitment but also open doors to grants, tax incentives, and preferential financing, which help offset the initial costs of sustainability investments. Furthermore, certifications enhance the center’s reputation, attracting event organizers who prioritize sustainable practices and differentiating it within an increasingly demanding market in terms of environmental responsibility.

Automate to optimize: technology is the ally of financial sustainability.

Efficient waste management is another crucial aspect to reduce operating costs and advance decarbonization efforts. Implementing recycling, composting, and waste reduction programs minimizes expenses associated with final disposal while optimizing resources through reuse and material recovery. By applying circular economy strategies, convention centers can turn waste into opportunities, reducing their environmental impact and achieving significant savings in the process.

Finally, leveraging technology and automation in facility management is a key tool to maximize operational efficiency and minimize costs. Smart building management systems allow real-time monitoring of energy, water, and other resource consumption, adjusting usage according to demand and avoiding unnecessary waste. This data-driven approach not only improves financial decision-making but also contributes to more precise and efficient resource management.

Decarbonization and profitability are not opposing concepts; rather, they can complement each other through appropriate financial strategies that enable convention centers to move toward a sustainable business model. Investing in energy efficiency, renewable energy, sustainability certifications, waste management, and advanced technology not only reduces the carbon footprint but also generates a positive long-term impact on the center’s profitability. The implementation of the CarbonClear Events By Heroica methodology provides a structured framework to ensure that all these strategies are effectively integrated, guaranteeing responsible events that contribute to a more sustainable future for the meetings industry.

@Carlos Castro Chanto

Administrative and Financial Manager

Costa Rica Convention Center

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In the context of the growing urgency to mitigate climate change and reduce global carbon emissions, energy efficiency stands as an essential pillar of sustainability in the meetings industry. Convention centers, as convergence points for events involving thousands of people, have a significant environmental impact. These venues typically demand large amounts of energy for lighting, air conditioning, audiovisual equipment, and other essential services. In light of this, implementing energy efficiency strategies is not only a response to environmental concerns but also an opportunity to redefine the role of these spaces as models of sustainability and corporate responsibility.

Reducing energy consumption today ensures sustainable events tomorrow.

The Costa Rica Convention Center is a prime example of how energy efficiency can be integrated into daily operations to ensure sustainable events. Specifically, it has implemented targeted protocols for air conditioning and climate control, which traditionally represent one of the largest energy consumption sources in these types of infrastructures. These protocols include automated and scheduled temperature adjustments designed to optimize energy use based on occupancy and external weather conditions. Additionally, the climate control systems operate under strict efficiency parameters, ensuring that only the necessary amount of energy is used without compromising attendee comfort.

This efficient management not only contributes to reducing the carbon footprint but is also a key component of the CarbonClear Events By Heroica methodology, which ensures that all events held at the venue prioritize decarbonization. By integrating these sustainable climate control practices, the center not only minimizes the environmental impact of its operations but also generates significant cost savings by optimizing energy resource use.

Adopting energy efficiency practices in convention center infrastructure goes beyond simply installing LED bulbs or adjusting thermostats. It requires a holistic approach that encompasses everything from architectural design to daily operations. A clear example of this is the integration of smart automation systems that adjust lighting and climate control based on space occupancy. This not only optimizes energy consumption but also enhances the attendee experience by ensuring comfort without resource waste. Additionally, incorporating renewable energy sources, such as solar panels or geothermal systems, allows convention centers to significantly reduce their dependence on fossil fuels, moving toward the total decarbonization of their operations.

Sustainability begins where energy is optimized.

Beyond the environmental benefits, energy efficiency also represents an economic opportunity. Reducing energy consumption can translate into significant savings for convention center operators, freeing up resources for additional sustainable improvements. This virtuous cycle not only reinforces organizations’ commitment to sustainability but also positions them as leaders in an industry where environmental responsibility is increasingly valued by clients and attendees. Moreover, this economic and environmental efficiency serves as an inspiration for organizers and attendees, who can adopt similar practices in their own contexts, extending the positive impact beyond the events themselves.

In a world where environmental awareness is a growing priority, convention centers have the opportunity to lead the way through energy efficiency. This approach not only minimizes their environmental impact but also strengthens their role as agents of transformation in the meetings industry. Sustainability is not just a passing trend but an imperative to ensure a viable future for all. Therefore, integrating energy efficiency practices into the infrastructure and operation of these spaces is not only a strategic choice but also an unavoidable commitment to future generations and the well-being of the planet.

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In a world where sustainability has become a global priority and the market is saturated with sustainability messages, companies in the meetings and events sector face a unique challenge: effectively communicating the value of sustainable events through authentic and resonant strategies. Within this context, green storytelling emerges as an essential tool for marketing and sales teams, allowing them to connect with their clients on a deeper level by highlighting the environmental, social, and economic benefits of decarbonized events.

Green storytelling revolves around the ability to craft genuine and compelling narratives about the sustainable actions implemented by the organization. At the Costa Rica Convention Center, this strategy finds a natural fit through “CarbonClear Events by Heroica,” which ensures that all events held at its facilities are planned and executed with a robust decarbonization approach. Sharing how this methodology not only minimizes the carbon footprint of events but also generates a positive impact on the environment allows the sales team to credibly and distinctively highlight the Center’s commitment to sustainability.

Sustainability without storytelling is a seed without soil: it lacks the power to sprout in collective awareness.

In a context where consumers are increasingly informed and aware of the risks of greenwashing, authenticity is paramount. Narratives must be backed by verifiable data and concrete examples. While sustainability metrics and figures are essential for measuring organizational impact, well-constructed stories hold the power to capture attention, evoke empathy, and create lasting connections with clients. Transparently communicating sustainable actions not only strengthens client trust but also positions the organization as a sustainability leader, fostering a collaborative relationship rooted in shared values.

The effectiveness of green storytelling lies in its ability to evoke emotions and shared values. Today’s consumers are not merely looking for products or services; they seek experiences that reflect their principles and aspirations. Stories about how a sustainable event can make a difference—whether by combating climate change, supporting local communities, or promoting clean technologies—have the power to inspire clients to align their decisions with their personal values. This emotional connection can be decisive in a competitive market where sustainability acts as a differentiator.

Incorporating green storytelling into marketing and sales strategies requires a structured approach. This involves identifying the organization’s most notable sustainable actions, documenting them visually and in writing, and crafting engaging narratives around them. Digital platforms such as social media, blogs, and websites are valuable tools for amplifying these stories. Sales teams can also use these narratives as differentiating arguments when negotiating with corporate clients, emphasizing how sustainability not only benefits the environment but also adds value to their brands by associating with responsible initiatives.

Authenticity is the universal language of sustainable marketing

The Costa Rica Convention Center holds a privileged position as a regional sustainability leader. The CarbonClear Events by Heroica methodology not only reinforces the Center’s commitment to decarbonization but also provides a structured framework for communicating this commitment through powerful and authentic stories. Incorporating metrics such as emission reductions, energy savings, and positive community impacts, along with concrete examples of successful events, strengthens the narrative and allows clients to clearly understand the impact of their choices.

Green storytelling is not merely a marketing tool; it is a means to educate, inspire, and connect. By telling authentic stories about the sustainable actions implemented at events, organizations can build trust and loyalty with their clients, fostering a culture of shared responsibility. In a sector where sustainability is both a challenge and an opportunity, leveraging the power of green storytelling enables not only the sale of sustainable events but also contributes to the positive change the world needs.

Yara Padilla Garro

Accounts Coordinator Jr

Costa Rica Convention Center

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Authentic sustainability begins in the heart and translates into actions that transcend, uniting every individual and process under a shared purpose. At the Costa Rica Convention Center (CCCR), green DNA is not just a concept; it is a synergy that connects its Corporate Governance, Management Team, collaborators, the Costa Rican Tourism Institute (ICT), commercial partners, clients, and visitors in a common vision: to lead the transformation towards a more responsible and sustainable future.

This commitment flows from the head of the team, where passionate and strategic leadership charts the course for each system component to work harmoniously. This leadership not only drives strategies but also fosters an environment in which every action reflects profound respect for the planet and future generations. It is this sincere passion that has allowed the CCCR to evolve from a meeting center to a global model of sustainability.

An emblematic example of this synergy is the transformation of the former collection center into an Integrated Waste Management System. This approach, encompassing waste generation to final disposal, encapsulates the spirit of the CCCR’s green DNA. The implementation of advanced technology for on-site compacting, shredding, and recycling aims to significantly reduce the volume of waste sent to landfills, minimizing methane emissions and closing a more efficient and sustainable cycle. This transformation not only optimizes the venue’s operations but also reinforces CCCR’s position as a benchmark for responsible practices within the meetings industry.

The CarbonClear Events By Heroica methodology ensures that this comprehensive approach aligns with the venue’s decarbonization objectives, guaranteeing 100% carbon neutrality for operated events. Thanks to this system, one of CCCR’s primary emission sources is addressed, transforming a challenge into an opportunity to lead by example. Beyond infrastructure and technology, this effort reflects a collective commitment where all stakeholders, from the ICT to visitors, play an essential role in making this vision a reality.

The impact of this green DNA does not stop at processes; it extends to the CCCR’s human team. Each collaborator, driven by continuous training programs and an organizational culture that celebrates sustainable initiatives, becomes an ambassador of this change. It is a team that acts not only with the head, understanding the principles and objectives of sustainability, but also with the heart, convinced that their work directly contributes to a better world. This sense of purpose unites collaborators with CCCR’s clients and partners, creating a network of positive influence that transcends the venue’s walls.

Clients and visitors who choose CCCR benefit not only from a space operated with environmental responsibility but also become part of this transformative mission. Choosing this venue for their events reflects a shared commitment to a sustainable future where every decision matters. This connection, this shared green DNA, is what makes CCCR more than a service provider: it is a strategic partner for positive change.

Looking to the future, CCCR continues to demonstrate that sincere and passionate sustainability is a transformative force. Its leadership in innovative practices not only contributes to carbon neutrality but also inspires others to follow this path. At a time when climate action is more urgent than ever, CCCR leads with heart, a clear vision, and precise execution, setting a course that other organizations can emulate.

The green DNA of the Costa Rica Convention Center is a living example of how sustainability can become a shared mission. From the head to the heart of the team, and through all allies and visitors, this synergy proves that when everyone shares the same values and purpose, significant and lasting impact is possible. This model not only represents a path to a more conscious future but also sets a global standard for the meetings industry and beyond.

Fanny Vargas

Administrative Coordinator

Costa Rica Convention Center

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In a world advancing toward sustainability, IoT (Internet of Things) technology emerges as a crucial ally for transforming event management and making it more environmentally responsible. Its ability to connect devices and systems in real-time, enabling efficient monitoring and control, perfectly aligns with decarbonization objectives, highlighting its relevance in a sector aiming to minimize its environmental footprint without compromising the quality of experiences.

The concept of IoT in events is not limited to its innovative potential but encompasses a practical approach to optimizing key resources such as energy, water, and waste. Through sensors and smart devices, continuous monitoring of aspects like energy consumption in specific areas, water usage, and occupancy levels in spaces is possible. This allows dynamic adjustments to climate control and lighting. These automatic adjustments not only eliminate waste but also reduce carbon emissions from unnecessary resource use. For instance, an IoT-connected lighting system can detect when a room is empty and automatically switch off the lights, reducing electricity consumption.

IoT bridges innovation and responsibility in event management.

Data analysis is another fundamental benefit of IoT. Devices collect information that can be transformed into valuable insights, enabling organizers to make informed decisions. For example, historical data on consumption patterns during previous events can help predict future needs and plan more efficient strategies. Similarly, integrating this technology into waste management can identify points where waste is most generated and establish proactive measures to encourage recycling or reuse.

An additional advantage is the possibility of combining IoT with other sustainability initiatives, such as green transportation and logistics. Smart applications can coordinate the transport of materials and attendees to reduce CO2 emissions. For example, IoT applications can suggest optimal routes for electric vehicles used in internal venue transportation, minimizing travel time and energy consumption.

The Costa Rica Convention Center (CCCR) leads the way in adopting sustainable technologies with its CarbonClear Events By Heroica methodology. This model integrates IoT tools to monitor energy consumption and other resources in real-time, ensuring each event operates under the highest decarbonization standards. For instance, the CCCR has implemented energy monitoring systems that allow tracking and adjusting electricity use according to event needs, optimizing costs and reducing emissions.

The key to a sustainable event is a network of intelligent solutions.

Beyond the direct benefits of sustainability, IoT implementation also creates a more attractive and conscientious environment for attendees. An event utilizing advanced technology to minimize its environmental impact builds trust and reinforces the organizers’ commitment to responsible practices. For example, communicating to attendees how event resources are being managed in real-time, such as the amount of emissions avoided thanks to IoT, fosters greater awareness and participation in sustainability initiatives.

IoT represents a revolution for the events industry, driving not only better resource management but also contributing to broader goals such as reducing global emissions and achieving the Sustainable Development Goals (SDGs). Technology is not a luxury but a necessity for organizers seeking to lead by example in a world demanding more responsible practices.

With the strategic use of IoT, events can evolve from simple gatherings to exemplary sustainability platforms, demonstrating that technology and environmental care are not only compatible but essential for the industry’s future.

Douglas Granados Mora

IT Manager

Costa Rica Convention Center

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Selling sustainable events today goes beyond highlighting positive environmental features; it involves crafting a compelling message that emotionally and rationally connects with clients. Attendees and sponsors are seeking experiences aligned with their values and environmental demands. Therefore, the success of selling eco-conscious events lies in the ability of organizers to communicate the benefits of sustainability as a unique added value for businesses and society. In this context, the Costa Rica Convention Center (CCCR), with its CarbonClear Events By Heroica methodology, demonstrates how decarbonized events can become an irresistible offer.

Selling with Purpose

The key to selling sustainable events is positioning sustainability as an essential value, not a secondary option. This begins with creating a powerful narrative that highlights how sustainability not only reduces environmental impact but also enhances attendees’ experience, fosters corporate pride, and opens doors to broader market opportunities. For example, showcasing previous success stories where companies or attendees adopted sustainable practices inspired by events at the CCCR builds trust and creates an emotional connection.

It is also essential to present sustainability as a profitable investment. Data on energy cost reductions, resource optimization, and compliance with environmental regulations should be integrated into client conversations. Providing concrete analyses of how sustainable events increase return on investment and improve brand perception is a powerful tool for influencing purchasing decisions.

Environmental values are the currency of tomorrow’s events

To reinforce this approach, identifying clients most aligned with sustainability is crucial. Segmenting clients and personalizing the message—targeting those with corporate social responsibility policies, certifications in green practices, and eco-conscious consumers—allows sales pitches to be tailored. Using language that resonates with their values and goals significantly improves conversion rates.

Demonstrating impact is also key. Providing specific figures and visual examples of the positive impact of sustainability in past events, such as emissions reductions achieved through CarbonClear, enhances credibility. Instead of a simple data presentation, implementing interactive augmented reality platforms can elevate the experience. These platforms could enable clients to visualize how sustainable decisions for their event, like choosing eco-friendly materials or transportation, directly impact emission reductions and environmental well-being. This immersive approach not only informs but also excites and motivates participants to commit to more responsible practices.

Additionally, using education as a persuasion tool goes beyond offering the event as a service—it positions it as an educational experience that adds value. Promoting activities within the event that teach attendees how to integrate sustainable practices into their daily lives or businesses ensures clients perceive the event as a generator of long-lasting impact.

Social validation, through testimonials and word-of-mouth marketing, is a key driver in purchasing decisions. Sharing success stories from past clients, videos of sustainable events, and positive attendee reviews builds trust and motivates new clients to join the trend.

Sustainability adds value where it matters: to the planet and to people.

The future of sales in the events industry is closely tied to organizers’ ability to integrate and sell sustainability as a fundamental part of the value proposition. By highlighting economic, social, and environmental benefits and building a persuasive and authentic narrative, sustainable events become an irresistible proposition. Through strategies like those employed in CarbonClear Events By Heroica, the Costa Rica Convention Center successfully leads the transition to a greener and more competitive market.

So, why not start today? Every client conversation is an opportunity to go beyond the numbers and present an offer that combines impact, values, and tangible results. Selling sustainable events not only helps us stand out in a competitive market but also positions us as strategic partners for our clients, helping them meet their sustainability goals and strengthen their brand image. By adopting this approach, we not only close deals but also build strong, long-lasting relationships based on a shared purpose.

Laura Vargas

Junior Coordinator

Costa Rica Convention Center

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In today’s world, where sustainability has shifted from being an option to a necessity, event venues have the opportunity and responsibility to lead by example in sustainable operations management. Operating a venue with a focus on decarbonization and environmental responsibility is far more than an ethical goal; it is a challenge that demands innovation, creativity, and effective synergy with clients, companies, and attendees. However, this commitment goes beyond intentions and requires the implementation of operational strategies that align every detail —from gastronomy to cleaning, security, and customer service— with global sustainability goals.

The transition to sustainable operations involves a profound transformation in all areas. In gastronomy, for instance, the incorporation of zero-carbon menus not only reduces environmental impact but also educates attendees on the importance of consuming local and seasonal ingredients. Additionally, food waste management, often a challenge in large-scale events, can be addressed through innovative practices such as redistributing surplus food or implementing on-site composting stations. These actions not only reduce the venue’s carbon footprint but also foster a cultural shift among attendees, who become active participants in sustainability.

Decarbonization starts with small changes and big commitments

Cleaning, another fundamental pillar, must be approached with solutions that minimize the use of non-renewable resources. This can be achieved through the use of biodegradable products, efficient waste management systems, and comprehensive material recycling. Similarly, security and customer service play a crucial role, as sustainability also encompasses people’s well-being. Providing safe and accessible environments while educating visitors about the measures implemented enhances the event experience and strengthens the venue’s perception of environmental commitment.

The concept of decarbonization would be incomplete without considering aspects such as event setups and attendee transportation. Designing reusable setups made from sustainable materials significantly reduces environmental impact. At the same time, facilitating sustainable transportation options, such as shared bicycles or carpooling systems, contributes to emissions reduction. These strategies are supported by methodologies like CarbonClear Events by Heroica, which integrate all these elements under a holistic approach. This system not only ensures that each event aligns with zero-emission goals but also establishes a replicable standard for other venues.

Empowered guests are key to sustainable events

The main challenge lies in creating an emotional and conscious connection with attendees. To achieve this, it is essential that the measures implemented by the venue are not only visible but also inspiring. Visitors must be engaged and motivated by these initiatives, recognizing that their decisions —such as choosing sustainable menus or reducing plastic use— have a tangible impact. In this way, the venue acts not just as a facilitator but as a catalyst, encouraging organizers and attendees to align their actions with a shared purpose.

The comprehensive management of event venue operations under a sustainable and decarbonized model is not an easy path, but it is a necessary one, full of opportunities. By implementing strategies that range from reducing the carbon footprint to educating and involving attendees, it is possible to ensure that each event contributes to a greener future. This effort, far from being isolated, creates a powerful synergy between the venue and its community, transforming each event into a living example of how sustainability can be integrated into every aspect of our lives. Thus, venues not only meet current demands but also position themselves as leaders of a global movement toward a more sustainable planet.

Maria Victoria Piñeres Bustillo, CMP

Operations Manager

Costa Rica Convention Center

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Costa Rica has emerged as one of the world’s most prominent leaders in sustainability and environmental conservation. This small Central American country has successfully projected an image consistent with its rich biodiversity, commitment to renewable energy, and environmental protection policies. With over half of its territory covered by forests and 99% of its electricity generated from renewable sources, the country demonstrates that economic development can be harmonized with environmental preservation. This balance, far from being coincidental, is the result of decades of focused efforts in conservation policies, environmental education, and the promotion of an economic model that places nature at the center of its decisions.

Costa Rica has not only built a strong international reputation but has also made sustainability a fundamental pillar of its national identity. This approach has positioned the country as a preferred destination for conscious travelers, as well as for companies and institutions seeking spaces and services aligned with sustainability values. Moreover, Costa Rica’s commitment to global initiatives like the Sustainable Development Goals (SDGs) reinforces its leadership on the international agenda.

In this context, the Costa Rica Convention Center (CCCR) plays a fundamental role in representing the principles of sustainability that define the nation. This center, inaugurated as the first of its kind in the country, functions not only as a venue for events but also as an emblem of Costa Rica’s ecological and decarbonized vision.

The CCCR sets the standard that sustainability is achievable everywhere.

Purposeful Design and Operation From its architectural design, the CCCR was conceived with a sustainability-focused approach. Its infrastructure includes energy-efficient systems, such as LED lighting and solar panels, which contribute to reducing energy consumption. It also incorporates efficient water management practices, including rainwater harvesting systems and water-saving technologies in its facilities.

Sustainable Policies and Practices The CCCR’s commitment to sustainability extends beyond its infrastructure. Its operational policies and daily practices reflect a dedication to responsible environmental management. Since its inception, the CCCR has integrated diverse initiatives that make it an exemplary model, including:

1. Carbon-Neutral Events: Operating events aligned with decarbonization principles helps mitigate and offset the ecological footprint, reducing the environmental impact of each activity.
2. Comprehensive Waste Management: Implementing a waste management system prioritizing recycling, composting, and waste reduction is key to minimizing its impact.
3. Sustainable Gastronomy: By prioritizing local products and sustainable options in its culinary offerings, the CCCR promotes practices that benefit both the environment and the local economy.
4. Environmental Education and Awareness: The CCCR fosters sustainable practices among its employees, clients, and attendees, raising awareness about the importance of protecting the environment.

The CCCR not only positions Costa Rica as a global model for green infrastructure development but also demonstrates that the meetings industry can make valuable contributions to sustainability. By operating under carbon neutrality principles, the center positions Costa Rica as a benchmark for adopting sustainable models in key economic sectors. This approach integrates sustainability as a value-added component in the growing meetings tourism sector, a segment that increasingly values responsible practices and seeks destinations aligned with these principles.

Moreover, the CCCR plays a crucial role in promoting strategic alliances between local and international organizations. These collaborations allow scaling sustainable initiatives beyond its facilities, fostering a positive impact at both national and global levels.

For these reasons, events hosted at the CCCR serve as a reference for other countries and sectors. This space demonstrates that small- and large-scale activities can be carried out without compromising environmental integrity. Additionally, it succeeds in integrating sustainability into all phases of event organization, from planning to execution and post-event processes.

CCCR’s carbon neutrality lights the path for the global industry.

This alignment with Costa Rica’s green vision reinforces its nation brand and establishes a model for those seeking a transition toward a more sustainable future. The CCCR not only hosts events but also inspires the global industry to rethink its practices and adopt standards that combine efficiency, innovation, and respect for the planet.

The Costa Rica Convention Center embodies the values that have positioned the country as a leader in sustainability. By integrating innovation, environmental commitment, and a long-term vision, the CCCR not only drives economic development but also reinforces Costa Rica’s identity as a nation leading by example in the fight against climate change.

In a world increasingly aware of the need to protect the environment, the CCCR stands as a beacon of hope, proving that it is possible to build a future where sustainability is not an option but a standard. Through initiatives like the CCCR, Costa Rica continues to pave the way for development that harmonizes with nature and places the planet at the core of its decisions.

Daniela Gutiérrez Coto

Junior Account Coordinator

Costa Rica Convention Center