The Green DNA Drives Sustainable Management from the Head to the Heart of the Team

01/30/2025

The Green DNA Drives Sustainable Management from the Head to the Heart of the Team

01/30/2025

The Green DNA Drives Sustainable Management from the Head to the Heart of the Team

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Authentic sustainability begins in the heart and translates into actions that transcend, uniting every individual and process under a shared purpose. At the Costa Rica Convention Center (CCCR), green DNA is not just a concept; it is a synergy that connects its Corporate Governance, Management Team, collaborators, the Costa Rican Tourism Institute (ICT), commercial partners, clients, and visitors in a common vision: to lead the transformation towards a more responsible and sustainable future.

This commitment flows from the head of the team, where passionate and strategic leadership charts the course for each system component to work harmoniously. This leadership not only drives strategies but also fosters an environment in which every action reflects profound respect for the planet and future generations. It is this sincere passion that has allowed the CCCR to evolve from a meeting center to a global model of sustainability.

An emblematic example of this synergy is the transformation of the former collection center into an Integrated Waste Management System. This approach, encompassing waste generation to final disposal, encapsulates the spirit of the CCCR’s green DNA. The implementation of advanced technology for on-site compacting, shredding, and recycling aims to significantly reduce the volume of waste sent to landfills, minimizing methane emissions and closing a more efficient and sustainable cycle. This transformation not only optimizes the venue’s operations but also reinforces CCCR’s position as a benchmark for responsible practices within the meetings industry.

The CarbonClear Events By Heroica methodology ensures that this comprehensive approach aligns with the venue’s decarbonization objectives, guaranteeing 100% carbon neutrality for operated events. Thanks to this system, one of CCCR’s primary emission sources is addressed, transforming a challenge into an opportunity to lead by example. Beyond infrastructure and technology, this effort reflects a collective commitment where all stakeholders, from the ICT to visitors, play an essential role in making this vision a reality.

The impact of this green DNA does not stop at processes; it extends to the CCCR’s human team. Each collaborator, driven by continuous training programs and an organizational culture that celebrates sustainable initiatives, becomes an ambassador of this change. It is a team that acts not only with the head, understanding the principles and objectives of sustainability, but also with the heart, convinced that their work directly contributes to a better world. This sense of purpose unites collaborators with CCCR’s clients and partners, creating a network of positive influence that transcends the venue’s walls.

Clients and visitors who choose CCCR benefit not only from a space operated with environmental responsibility but also become part of this transformative mission. Choosing this venue for their events reflects a shared commitment to a sustainable future where every decision matters. This connection, this shared green DNA, is what makes CCCR more than a service provider: it is a strategic partner for positive change.

Looking to the future, CCCR continues to demonstrate that sincere and passionate sustainability is a transformative force. Its leadership in innovative practices not only contributes to carbon neutrality but also inspires others to follow this path. At a time when climate action is more urgent than ever, CCCR leads with heart, a clear vision, and precise execution, setting a course that other organizations can emulate.

The green DNA of the Costa Rica Convention Center is a living example of how sustainability can become a shared mission. From the head to the heart of the team, and through all allies and visitors, this synergy proves that when everyone shares the same values and purpose, significant and lasting impact is possible. This model not only represents a path to a more conscious future but also sets a global standard for the meetings industry and beyond.

Fanny Vargas

Administrative Coordinator

Costa Rica Convention Center

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