- Latin America FIEXPO in Chile has the presence of 12 countries and over 200 companies of the business tourism segment. Costa Rica participates with a dozen specialized companies from June 10 – 12 in Santiago, Chile.
June 12, Santiago, Chile. With the active presence of twelve specialized companies, Costa Rica participates in the Latin America FIEXPO fair in Santiago, Chile, with the goal of ratifying the strategic development and efforts of positioning the country in the business tourism, conventions, congresses and incentives segment.
This fair will take place from June 10 – 12 and is considered as one of the main platforms to promote countries in Central and South America, the Caribbean and Mexico as recipient territories and able to organize high-level international events. Twelve countries and over 200 buyers or hosted buyers from the area, United States and Europe will participate on this edition.
On this opportunity, the international fair area of the Costa Rican Institute of Tourism (ICT) built a 592-ft2 stand with large format pictures suspended over meeting and negotiation spaces. The images portray one of the competitive advantages of Costa Rica on this segment: the quality of the venues for the events, mixed with the multiple nature, biodiversity and wellness appeals that can complement the experience of tourists who visit Costa Rica for a congress, convention or business.
The experience of the Costa Rican exhibition space at the Latin America FIEXPO is complemented with the presence of vertical screens that show audiovisuals of business meeting spaces like the Centro de Convenciones de Costa Rica, as well as the most outstanding tourism feature that our country offers as a destination. In addition, Costa Rican plants and decorations allusive to the typical oxcarts from Sarchí stand out in the decoration.
According to Juan Carlos Borbón, from Marketing at the ICT, participating on this edition of the fair has been beneficial and has brought positive results. “Participating on this fair ratifies the efforts of the public or private sector on the implementation of the positioning strategy of Costa Rica on the business meeting segment; participating on the main international world fairs of this industry contributes to negotiating and engaging in future mid and long-term events,” he explained.
Borbón added that as part of the actions taking place at the Chilean capital and on the context of the fair, a one-on-one meeting was organized with the international buyers interested in the destination with the presence of Adriana María Murillo Marín, Costa Rica’s Ambassador in Chile.
Business meetings tourism moves forward with strong steps
Álvaro Rojas, General Manager of the Centro de Convenciones de Costa Rica, mentioned feeling satisfied of being a part of Latin America FIEXPO to strengthen Costa Rica’s offer to the industry. “The Centro de Convenciones de Costa Rica participates for the second time in FIEXPO, one of the most important business meetings industry fairs in Latin America. This fair allows us to provide a differentiated offer for the directors of those professional associations that want to take their events to Costa Rica. We have had a good fair with great appointments, and we expect a great outcome in the next few years. And far more than an economic income, we also measure intellectual equity, knowledge spill, and contacts who offer professional associations who have congresses and meetings in Latin America,” he concluded.
According to the event organization data, this fair represents Latin America and the Caribbean in the global meeting market, making it an unavoidable date for the countries that want to show their potential on this market. This fair is characterized by having the presence of high-quality hosted buyers, who participate with the hopes of searching for new destinations for their events, with the ease of being invited by the organization. Additionally, the data indicates that 60% of the participating hosted buyers organize over 10 events a year, 39% represent Latin American and Pan-American associations, 16% Ibero-American and international associations, and 45% agencies and enterprise.
The participation of Costa Rica in 2019 Latin America FIEXPO constitutes one of the marketing actions as part of the positioning in the business meeting industry. Additionally, there are advertising campaigns in specialized media, an ambassadors program for the presentation of congress and international events nominations, among others.
Also, participating in the world’s main specialized fairs, besides from positioning the country, allows getting to know the tendencies in the industry of business meetings, incentives, congresses, conventions and events by gathering relevant information for strategic marketing decision making. For more information on the fair, visit http://www.fiexpolatinoamerica.com