{"id":17958,"date":"2025-03-05T21:07:49","date_gmt":"2025-03-06T03:07:49","guid":{"rendered":"https:\/\/costaricacc.com\/?p=17958"},"modified":"2025-03-05T21:07:49","modified_gmt":"2025-03-06T03:07:49","slug":"sustainability-as-a-competitive-advantage","status":"publish","type":"post","link":"https:\/\/costaricacc.com\/en\/blog-en\/sustainability-as-a-competitive-advantage\/","title":{"rendered":"Sustainability as a competitive advantage"},"content":{"rendered":"

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In a world where competition in the meetings industry is increasing, sustainability has ceased to be a simple aspirational concept to become a key factor of differentiation. The Costa Rica Convention Center has positioned itself as a benchmark in this field, demonstrating that integrating sustainable strategies not only benefits the environment, but also generates economic and reputational value.<\/p>\n

Recently, in an episode of our podcast, we had the opportunity to talk with Andr\u00e9s Escand\u00f3n, ICCA regional director for Latin America, who shared his vision on the impact of sustainability on the competitiveness of event venues. Recent data shows that 60% of event organizers consider sustainability criteria when selecting a venue, which reaffirms the importance of adopting responsible practices.<\/p>\n

Success stories in sustainability<\/p><\/blockquote>\n

Examples around the world show that investing in sustainability generates positive returns. The Transam\u00e9rica Expo Center in Brazil has reduced its water consumption by 40% thanks to reuse systems. For its part, the City Banamex Center in Mexico has implemented solar energy and energy efficiency strategies, achieving a 20% saving on its electricity bill. These cases show that sustainability is not an expense, but a smart investment.<\/p>\n

At the Costa Rica Convention Center, we have opted to integrate sustainability into our processes and operations. From efficient waste management to optimizing energy and water consumption, our commitment is clear: to be a benchmark in the sustainable meetings industry.<\/p>\n

Trends and the future of the industry<\/p><\/blockquote>\n

Technology and sustainability are converging to create more efficient venues. Artificial intelligence, for example, allows for the optimization of resource use and the reduction of the carbon footprint of events. Additionally, studies reveal that 75% of attendees prefer venues with sustainable practices, which reinforces the demand for spaces that prioritize positive environmental impact.<\/p>\n

This year, the Costa Rica Convention Center will host FIEXPO, the most important fair for the meetings industry in the region. This event provides us with an ideal platform to demonstrate that sustainability is not a passing fad, but a real competitive advantage that contributes to operational efficiency and the positioning of venues in the global market.<\/p>\n

In conclusion, sustainability in the meetings industry is a strategy that generates value on multiple levels. It is not only an environmental obligation, but a key tool to improve profitability, attract clients and strengthen the reputation of venues. From the Costa Rica Convention Center, we reaffirm our commitment to a more sustainable and competitive future.<\/p>\n

Max Chac\u00f3n<\/a><\/p>\n

Marketing and Sales Manager<\/p>\n

Andr\u00e9s Escand\u00f3n<\/a><\/p>\n

ICCA General Manager<\/p>\n

Centro de Convenciones de Costa Rica<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Linkedln Link In a world where competition in the meetings industry is increasing, sustainability has ceased to be a simple aspirational concept to become a key factor of differentiation. The Costa Rica Convention Center has positioned itself as a benchmark in this field, demonstrating that integrating sustainable strategies not only benefits the environment, but also […]<\/p>\n","protected":false},"author":11,"featured_media":17959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[137,138],"tags":[],"class_list":["post-17958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-sustainability"],"acf":[],"_links":{"self":[{"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/posts\/17958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/comments?post=17958"}],"version-history":[{"count":1,"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/posts\/17958\/revisions"}],"predecessor-version":[{"id":17961,"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/posts\/17958\/revisions\/17961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/media\/17959"}],"wp:attachment":[{"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/media?parent=17958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/categories?post=17958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/costaricacc.com\/en\/wp-json\/wp\/v2\/tags?post=17958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}